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Boundless Says Acquisition Will Strengthen Kitting, Warehousing Services

The Top 40 distributor has acquired Minnesota-based PromoAdvantage Marketing Group.

Boundless Network (asi/143717) has made an acquisition that the Top 40 promotional products distributor says will add strong in-house kitting and warehousing capabilities to its solutions offerings.

The Austin, TX-headquartered firm announced that it has purchased PromoAdvantage Marketing Group (asi/300415), a promo distributorship based in St. Paul, MN. Financial terms of the deal were not released.

PromoAdvantage will continue providing what Boundless described as robust kitting and fulfillment services from its Minnesota facility. Sales professionals from PromoAdvantage are joining Boundless, as is company Co-Founder Bill Cobbs, who’ll take on the role of sales partner. Fellow PromoAdvantage Co-Founder Phil Osheim will retire following a transition period.

“The acquisition of PromoAdvantage adds exceptional in-house capabilities to Boundless in warehousing and kitting,” said Boundless CEO Dave Klotter. “The addition of these capabilities to the Boundless platform continues to fulfill Boundless’ mission to be the industry’s leading distributor partner to the best sales professionals in the promotional industry.”

Cobbs and Osheim founded PromoAdvantage in 2001 with the aim of providing what Boundless described as “leading-edge solutions for their customers’ marketing and promotional challenges.” The firm has worked with Fortune 500 companies.

“As a sales team, we are excited to partner with Boundless,” said Cobbs. “PromoAdvantage and Boundless are both grounded in culture, care for customers and core values. The combined company will allow our sales partners to continue to grow their businesses and better service their customers at scale.”

Based on reported North American promotional product revenue of $88.8 million, Boundless ranked 25th on Counselor’s most recent list of the largest distributors in the industry. Founded in 2005, Boundless has started the new year at pace, adding new executive talent to its C-suite and making the PromoAdvantage acquisition.