News January 08, 2021
SnugZ USA Announces Promotions
The Top 40 supplier has promoted three high-performing company pros, who will fill the positions of chief revenue officer, vice president of sales and outside sales manager.
Top 40 supplier SnugZ USA (asi/88060) announced the promotion of three executives, to help prepare for future growth and the strategic direction of the company.
From left, Brittany David, chief revenue officer; Kathy DiFrancesco, vice president of sales; Sabrina Franz, outside sales manager.
"All three of these amazing women are bright and embody the SnugZ spirit and core values," said Brandon Mackay, CEO and president. "We take great pride in organic leadership where we all can excel together, and their proven leadership will continue to drive innovation and accelerated growth."
Brittany David is now chief revenue officer, promoted from vice president of sales. She will be working closely with sales, marketing and product development. Ranked 15th on Counselor’s most recent Power 50 list alongside Mackay, David recently finished a five-year term on the PPAI board of directors. The Power 50 is a ranking of the most influential people in promo.
"I'm extremely excited to take this next step with SnugZ and work alongside incredible teams to optimize the talent we have," David said. "There are many opportunities for growth both for our team and our customers, and I can't wait for the future ahead."
Kathy DiFrancesco has been promoted to vice president of sales. The 14-year veteran of the promotional products industry has shown tremendous leadership while guiding the company’s outside sales team, according to SnugZ. DiFrancesco will be relocating from Dallas to join the SnugZ executive team in Salt Lake City.
Sabrina Franz has been promoted to outside sales manager. Previously, she served as outside sales rep serving Minnesota, North Dakota and South Dakota. Franz will turn her focus now to leading the company’s outside sales team and multiline reps. Franz has been with SnugZ for three years. She lives in Minnesota and serves on the board of directors for the Upper Midwest Association of Promotional Professionals.
With reported 2019 North American promotional products revenue of $57.5 million, SnugZ ranks 27th on Counselor’s latest list of Top 40 suppliers.