London, ON-based McCabe Promotional Advertising Inc. (asi/264901) today announces that it has earned the B Corporation (B Corp) Certification, making it the only Ontario-based distributor and one of only eight promotional products distributors globally to do so.

Jamie McCabe (left) and his business partner, vice president Colin Rous.

Certified B Corps are put through a rigorous certification process, administered by the non-profit B Lab, to confirm that they meet high standards of social and environmental practices, transparency and accountability both legally and financially. B Corps are also required by law to consider all customers, employees, the community and the environment ahead of their stakeholders, which compels them to balance their purpose and bottom line.

“We’re extremely proud to be a Certified B Corporation and part of a movement that’s proving companies can balance profit and purpose,” said President Jamie McCabe, in a statement. “With every action we take, we strive to be thoughtful and respectful of everyone who’s impacted by our business. This approach extends to how we engage our employees and source products, to how we treat the environment and give back to the community.”

The year-long certification process involves deep and thorough analysis, called the B Impact Assessment, into companies’ commitment to employee engagement, best management practices, involvement with the community, customer stewardship and care for the environment. B Corps are reassessed every three years to renew the certification.

“We first heard about the designation from a client and fellow B Corp,” said McCabe. “The more we researched it, the more we realized that we had the attributes. … Consumers today are not only seeking out environmentally sustainable options, but also demanding companies conduct business in a more socially conscious and ethical manner.”

A family-owned business founded in 1981, McCabe, now part of Facilisgroup, has offices in London, Toronto, Ottawa and Clinton with 50 employees and brings in annual sales of almost $20 million. In 2019, the company was named Counselor’s Distributor Family Business Of The Year.