VisionUSA (asi/80060) has added another retail brand to the portfolio of products it offers the promo industry.

The Texas-headquartered supplier said that it has partnered with ZOKU, a New Jersey-based brand whose offerings include reusable drinkware, cocktail ice molds, ice trays, ice pop molds, and slush and shake makers.

Sales of ZOKU stainless-steel water bottles like this one help fund tree plantings.

“We are delighted to join forces with ZOKU, a brand known for its commitment to quality, creativity and innovation in drinkware, frozen treats and food-to-go products,” said VisionUSA owner Felix Soliz. “This partnership aligns perfectly with our mission to provide our clients with top-tier promotional products that not only represent their brands effectively but also enhance their customers’ experiences.”

Soliz said there’s a sustainability story to the partnership too – one that could prove compelling to end-buyers who are looking to align their brands with green values.

“ZOKU’s policy of ‘1 bottle = 1 tree planted’ on its stainless-steel bottles resonates deeply with VisionUSA’s commitment to environmental responsibility,” Soliz said. “By aligning ourselves with ZOKU’s sustainability initiatives, we reinforce our dedication to offering eco-conscious promotional solutions that make a positive impact on the planet.”

In business for 26 years, VisionUSA offers other brands as well, including Bodum, Rocketbook, JBL, Weber and BlendJet.

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