Top 40 supplier HPG (asi/61966) wants to trash the idea of trash.

The Braintree, MA-headquartered firm recently partnered with TerraCycle to create a Zero Waste Box for recycling pens, pencils and markers. TerraCycle, a company that’s on a mission to rethink waste, accepts many product categories that municipal recycling centers cannot, giving them a second life by transforming the items into things like playgrounds, benches and shipping pallets.

HPG (asi/61966) recently partnered with TerraCycle to create a Zero Waste Box for recycling pens, pencils and markers.

“We’re proud to join forces with TerraCycle, offering a sustainability solution that redefines our industry,” said Jing Rong, HPG’s vice president of supply chain and sustainability. She added that in addition to the recently launched Zero Waste Box, HPG is “eager to offer more waste stream products in the near future.”

As part of its partnership with TerraCycle, HPG will be hosting a livestream educational event on Thursday, Feb. 29 at 1 p.m. EST on YouTube, to talk about TerraCycle’s innovations and how the Zero Waste Box itself acts as a promotional product diverting waste from landfills.

From left, Nick Lateur, Rhandi Goodman and Liz Wimbush will discuss TerraCycle’s impact on the promo industry during an upcoming livestream.

The livestream discussion will be led by Nick Lateur, brand director at HPG; he’ll be joined by Rhandi Goodman, senior vice president of B2B and DTC at TerraCycle, and Liz Wimbush, director of sustainability and responsibility at PPAI. Viewers will learn about TerraCycle’s mission to “eliminate the idea of waste,” hear success stories from companies benefiting from TerraCycle’s solutions, and explore how these initiatives can impact the promotional products industry.

“We’re excited to share insights into our collaborative efforts,” Goodman said. “This partnership represents a significant opportunity for positive environmental impact within the promotional industry.”

Visit HPG’s website to RSVP and receive a link to the Feb. 29 livestream.

TerraCycle, which operates across 21 countries, provides a variety of sustainability solutions for large companies, schools and individuals. The company offers Zero Waste Boxes for recycling a multitude of products – everything from action figures and art supplies to sporting goods and straws. Customers can purchase the box that fits their waste needs, fill it then ship it back to TerraCycle for recycling. The company also offers free recycling programs sponsored by various brands. Last year, Top 40 supplier Gildan (asi/56842) partnered with TerraCycle to create a free sock recycling program through its Goldtoe brand.

Based on reported 2022 North American promotional product revenue of $268.8 million, HPG ranked eighth on Counselor’s most recent list of the largest suppliers in the industry. Across its 11 brands, HPG offers more than 15,000 SKUs. It produces and ships from nine facilities strategically located across North America.

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