Irwindale, CA-based High Caliber Line (HCL; asi/43442) is growing.

The promotional products supplier said it’s adding a fifth building to its Los Angeles-area corporate headquarters to keep up with customer demand. With the addition of the 47,000-square-foot facility, HCL’s operating footprint comes to about 125,000 square feet.

High Caliber Line (asi/43442) is expanding, with the addition of a 47,000-square-foot facility for warehousing, production and fulfillment.

CEO and Founder Dan Oas said the new space will be used for HCL’s warehouse space, as well as to increase its production and fulfillment capacities.

“High Caliber is on track to hit $100 million in sales over the next few years, and this simply requires more space,” he added. “We have the unique benefit of being privately owned, which allows us to reinvest back into our company with new product lines and larger inventory levels.”

Brian Padian, vice president of sales and marketing at HCL, attributes the supplier’s growth to a clear sales strategy: “Giving the customer concierge-level service, great pricing and deep, deep stock allows for easy flow of business.”

HCL noted that the new building, located about a mile and a half away from its main office, will open March 1. The supplier, which offers more than a dozen product categories, employs just over 100 people.