News February 10, 2023
Outdoor Cap Taps Transportation Industry Pro to Take Over Lead Customer Experience Position
Michelle Thomas joins the Top 40 supplier with a track record of success at Uber Freight and J.B. Hunt Transport, executives said.
Providing a top-notch customer experience can be a key differentiator in a competitive marketplace.
That’s an advantage that Top 40 promo product supplier Outdoor Cap (asi/75420) is looking to build upon with the appointment of Michelle Thomas as head of customer experience.
Michelle Thomas, Outdoor Cap
Thomas comes to the Bentonville, AR-based headwear supplier following a nearly 25-year career in the transportation industry. She was most recently director of strategic account management at Uber Freight – a role that had her building customer relationships with top national accounts.
Prior to Uber Freight, Thomas spent about 20 years at J.B. Hunt Transport, rising through various sales and marketing positions to take on roles that included director of customer experience and senior business analyst.
“Michelle is a great fit for Outdoor Cap,” said company CEO Jeanelle Harris. “Her passion for service and strong background with customers will be vital assets to our team. She has a vision that aligns with our growth mindset and will help us continually improve our customers' experience.”
According to Outdoor Cap, Thomas’ goals center on exceeding customer expectations by providing an excellent experience in every interaction. Suppliers have previously told ASI Media that overall service levels should be improved in 2023 over 2022.
Outdoor Cap debuted on Counselor’s Top 40 list of the industry’s largest suppliers in 2022. The firm ranked 28th based on 2021 North American promotional product revenue of $51.2 million.