Polyconcept, parent firm of Top 40 promotional products supplier Polyconcept North America (PCNA, asi/78897), has acquired Spoke Custom Products, a Norcross, GA-headquartered company that specializes in print-on-demand services. Financial terms of the deal were not released.

The move marks another investment in the print-on-demand industry for Polyconcept, which is keen on the segment after having acquired, in March 2021, U.K-based T Shirt & Sons Ltd., a leader in Europe’s print-on-demand market.

Neil Ringel, Polyconcept

“With the acquisition of Spoke, we have a great opportunity to leverage our core strengths in product development, sourcing, supply chain and decoration across the fast-growing print-on-demand market,” said Polyconcept CEO Neil Ringel, a member of Counselor’s Power 50 list of promo’s most influential people.

Ringel continued: “Our recent acquisitions in this industry have provided the technology and operational capabilities to serve customers in the estimated $8 billion print-on-demand channel.”

In light of the intensified focus on print-on-demand, Jose Bernal, Polyconcept’s senior vice president of transformation, will be leading the company’s new print-on-demand division. Bernal is excited about what lies ahead.

“Leveraging Spoke Custom Products’ capabilities for fulfilling customized products at order sizes as small as one unit will provide customers with the ability to design and sell products personalized to their exact specifications,” Bernal said. “In addition, Spoke Custom Products will leverage Polyconcept’s global product development and sourcing capabilities to create one of the industry’s largest print-on-demand catalogs.”

Founded in 2013 as a result of a management buyout of Case-Mate’s custom products division, Spoke Custom Products serves large global marketplaces, retailers and e-commerce platforms. Since its founding, the firm has added more than a “dozen product categories, driving significant growth while becoming a one-stop-shop for online retailers that require print-on-demand expertise,” according to a company bio.

Beyond Georgia, Spoke has a facility in Mesa, AZ. The presence in the east and west helps facilitate faster shipping times, the company said.

Going forward, Spoke Custom Products will continue operating from its Norcross headquarters and Mesa fulfillment facility. CEO John Rogowski will continue to lead the company, with support from the existing management team.

“We couldn’t be happier to join the Polyconcept family and believe we can leverage the strengths of both companies to better serve our customers,” Rogowski said. “Polyconcept is the perfect partner to enable Spoke Custom Products to accelerate growth of our business.”

Based on 2020 North American promotional product revenue of $512.3 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.