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Koozie Group to Sell Internationally Again

The Top 40 supplier said this includes the capability to sell to distributors domestically who plan to ship products to international end-buyers and freight-forwarders.

Top 40 supplier Koozie Group (asi/40480; formerly BIC Graphic) is selling internationally again.

The Clearwater, FL-based supplier said that the promotional products it provides can now be sold outside the United States, Canada and approved territories, essentially meaning anywhere in the world. “This also includes the capability to sell to distributors domestically who plan to ship products to international end-buyers and freight-forwarders,” the company noted in a statement.

David Klatt, Koozie Group

David Klatt, Koozie Group

Koozie Group was prevented from selling internationally due to a clause within the sales agreement with its previous owner, France-headquartered BIC Group. BIC sold Koozie Group, then known as BIC Graphic, to private equity firm H.I.G. Capital in 2017.

By officially changing its name from BIC Graphic to Koozie Group at the onset of 2021, a move announced in autumn 2020, the supplier was able to re-open the door to the international market. (Product exceptions are noted on individual brand and product pages at kooziegroup.com.)

“Our sales and service teams are ready to reconnect with international customers and are excited to introduce new distributors to our great products, brands and services,” said David Klatt, Koozie Group CEO.

“We’re eager to rebuild these long-standing relationships, expand our reach and work with international distributors to find the best promotional solutions for their businesses and international programs,” added Lori Bauer, senior vice president of sales with Koozie Group.

Bauer added: “While we still carry all the great promotional products and brands we did as BIC Graphic, we can’t wait to reintroduce our services with the new technology and processes we’ve put into place as Koozie Group.”

With reported 2019 North American promotional product revenue of $310.1 million, Koozie Group ranked seventh on ASI Media’s latest list of the industry’s largest suppliers.