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The Bright Side: Proforma Donates $1,500 in Holiday Gifts

The drive is part of a partnership with nonprofit Joshua House.

Proforma (asi/300094) is getting into the holiday spirit.

The Top 40 firm joined forces with Joshua House to brighten the lives of children in Tampa Bay, FL, providing more than $1,500 worth of gifts for children this holiday season.

Holiday Gifts

“At Proforma, community is at the heart of everything we do. It is an honor for us to help those in need,” said Charity Gibson, chief marketing officer. “The collaboration between Proforma and Joshua House reflects a shared commitment to giving back to the community and making a positive impact on the lives of local children. Growing up in poverty, it was the benevolence of organizations like Joshua House that really helped make the holidays special for me and other children like me.”

Joshua House provides therapeutic residential shelter for abused, abandoned and neglected children. Every year, the nonprofit organizes a holiday gift drive, curating a wish list of thoughtful and appreciated gifts for the children under its care and for hundreds of foster and at-risk children, according to the organization’s website.

“We are so grateful for our partnership with Proforma,” said Nanci March, resource manager at Joshua House. “They’re always very enthusiastic about our mission and extremely generous and thoughtful when filling specific wishes. Many foster children will feel worthy and special this holiday season because of Proforma.”

Based on reported 2022 North American promotional product revenue of $620 million, Proforma ranked fifth on Counselor’s most recent list of the largest distributors in the industry.

Learn More About Promo’s Charitable Giving

The Do-Gooders Directory, part of ASI Media’s Promo for the Planet resource hub, is an extensive and continually updated list of supplier and distributor giveback programs, corporate social responsibility initiatives and sustainability certifications. Check it out here.