The Advertising Specialty Institute (ASI) and leading European promotional products organizations Sourcing City and PSI have announced an expanded collaborative effort to provide promotional products distributors, suppliers and decorators an array of benefits to better understand international markets and serve intercontinental clients.

Through a revitalized strategic coalition known as PromoAlliance, these three premier players in the global promo market are offering enhanced member benefits, increased networking opportunities, facilitated cross-border trade show attendance, market data access and more.

Timothy M. Andrews, ASI; Petra Lassahn, PSI; and David Long, Sourcing City

Members of ASI, PSI and Sourcing City are all eligible to apply to join the alliance by visiting a just-upgraded website: promoalliance.com. Executives said that joining empowers members to connect with industry peers in North America, the United Kingdom and throughout Europe.

“PromoAlliance redefines global promotional networking, offering ASI members engaged in today’s dynamic global business environment tangible benefits on a worldwide scale,” said Timothy M. Andrews, president and chief executive officer of ASI, whose network of over 25,000 members includes nearly 3,000 top-tier suppliers.

Andrews continued: “Joining this robust international alliance, spearheaded by three key influencers in promo, is crucial for members navigating international markets and catering to clients across continents.”

ASI is an authority in the $25.8 billion North American promo industry, committed to providing resources and networking opportunities for industry professionals. Sourcing City serves the U.K. promo industry and PSI annually hosts the industry’s leading European trade show.

Recognizing the significance of overseas markets, for more than 20 years ASI has invested time and resources into building relationships with prominent European stakeholders while providing news coverage of markets, products and trade shows. Earlier this year, for instance, ASI conducted a study that led to a data-backed estimate for total promo product distributor sales in the United Kingdom and the European Union (EU).

Huge study on the U.K./European Union #promoproducts market from ASI Research just went live today. An interactive map and tons of intel make this a must-read in an increasingly globalized marketplace. https://t.co/kSbwH0ZHV6 @NKucsma_ASI @asicentral

— Chris Ruvo (@ChrisR_ASI) August 9, 2023

Building further on such efforts, the revamped PromoAlliance website introduces members to a wide range of new benefits, including:

• Real-time lists of globally positioned suppliers and distributors ready for networking
• Exclusive data on promo markets spanning North America, Europe and the U.K.
• Comprehensive global research on products, trends and market dynamics, featuring pivotal ASI research, such as the groundbreaking report outlining the size of and spending trends in the U.K. and European Union promo markets
• In-depth and continually updated coverage of international industry issues, including sourcing and economics
• Upcoming webinars with top authorities in global promo markets

European promotional products leaders are excited about PromoAlliance.

“Sourcing City, along with ASI and PSI, have major profiles running premium industry trade services in their home markets, and we also each run major industry exhibitions,” said Sourcing City CEO/founder David Long. “This close collaboration is designed to provide practical benefits on numerous levels to the promotional merchandise industry across continents.”

Said PSI Director Petra Lassahn: “Our PromoAlliance partnership with ASI and Sourcing City provides an incredible opportunity for our members to open up new business opportunities. By joining forces with these excellent networks and by exchanging our impressive competences, we can offer best conditions in important markets and can also explore new exhibitor and visitor potential for PSI on a global scale.”