EverythingBranded USA (asi/160791), the American division of U.K.-based EverythingGlobal, is expanding its sustainability offerings.

The Las Vegas-based distributor has announced that it will be the official North American partner of supplier Sow Easy, helping to expand the reach of its sustainable flower and vegetable seed and plant products in the U.S. and Canada.

EverythingBranded has partnered with Sow Easy to bring its promotional plant products into the North American market.

“We have an established and successful partnership with Sow Easy in the U.K. and Europe, and we’re excited to bring this increasingly popular range of seed and plant products to the North American market,” said Lucas Theodoulou, director at EverythingBranded.

The company notes that Sow Easy has received a number of inquiries from the North American market and needed a U.S. distributor to help keep up with demand. EverythingBranded and Sow Easy have enjoyed a profitable partnership in the U.K. for several years, according to the two firms.

EverythingBranded was incorporated in the U.K. in 2010. In 2017, the promotional products distributor expanded into the U.S., later establishing headquarters in Las Vegas. The company notes that its “efficient and streamlined fulfillment and distribution systems” will be instrumental in bringing Sow Easy to North American customers. EverythingBranded plans to set up a dedicated internal team to handle the extra distribution load created by this new partnership.

Sow Easy has been in the seed-based promotional products market since 1988. Among its products are promotional plants, branded seed packets and more. Its most well-known product, Seedsticks, are designed to look like a matchbook, but each matchstick in the custom-printed book contains a seed that can be planted to grow a “blooming matchstick garden.”

Sow Easy makes its Seedsticks from Forest Stewardship Council-approved card stock, and the covers of the book are made from recycled paper. In addition, the company has an array of solar panels on its roof to meet the energy demands of its in-house manufacturing, according to its website.

Seed paper and other plantable promotional products have become increasingly popular as end-users seek out more eco-friendly innovations and sustainable promotional ideas.

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