Redwood Classics Apparel (asi/81627) in Toronto and WEConnect International have announced a partnership to support female entrepreneurs across the globe. In a new charitable effort called #PayItForwardFriday, Redwood Classics will donate 10% of online sales profits each Friday from now to International Women’s Day on March 8, 2019, to support WEConnect International’s efforts.

“Each community initiative, each opportunity for advocacy, is a chance to have an impact,” said Kathy Cheng, president and founder of Redwood Classics Apparel, in a statement. “This partnership with WEConnect International allows us to pay it forward and dedicate our craft to other women globally. We are grateful for this partnership.”

Proud to showcase the power of a global #WomenOwned community to make an impact! Shop @RedwoodClassics every #PayItForwardFriday leading up to #InternationalWomensDay 2019 and 10% of online sales will support @WEConnection's work in 100+ countries: https://t.co/S62Z5aJOOD pic.twitter.com/cgeNVNKFts

— WEConnect Intl (@WEConnection) December 14, 2018

WEConnect International empowers women entrepreneurs through education, registration and certification of companies outside the U.S. that are at least 51% owned and managed by one or more women. WEConnect also links these companies with a deep network of corporate buyers, giving them increased buying power and inclusive sourcing opportunities.

“We are thrilled to see our community of women-owned businesses pay it forward,” said Elizabeth Vazquez, CEO and co-founder of WEConnect International, in a statement. “Redwood Classics’ generous donation showcases the power of women-owned businesses to drive economic development both globally and within their local communities.”

Redwood Classics is certified by WEConnect International, as well as Women Business Enterprises Canada and the Canadian Aboriginal and Minority Supplier Council.