Proforma (asi/300094) went big and it was a success, company leaders said.

The Top 40 promotional products distributorship recently hosted its Proforma Annual Convention and Family Reunion.

Called Ignite 2022, it was the firm’s largest event of the year, bringing together more than 400 members of the Proforma community, from affiliate/owners and their teams, to supplier partners, support center team members and industry leaders, all at the Paris Hotel in Las Vegas.

“It was an unforgettable four-day event,” said Terri Tolmack, owner of Proforma Hi-Rez, an affiliate of the Top 40 firm. “The days were filled with networking, continued education, a supplier showcase, and the opportunity to learn from fellow owners and gain insight on the latest technological and marketing innovations Proforma has to offer.”

Proforma also gave out awards during the event. This included new honors to recognize suppliers’ standout performance, executives said. There were awards for sustainable and eco-friendly business advancements, cutting-edge products, and service centered on going above and beyond for customers.

“Our Proforma family wouldn’t be complete without our incredible supplier partners,” said Michelle Dalton, Proforma’s vice president of supplier relations. “Getting to be in an environment where there is so much positivity and collaboration going on always leaves us eagerly awaiting next year’s event so we can reunite again.”

Proforma also honored top performers within its network. Winners of the Million Dollar Circle Awards were sales pros Greg Hodges, Angela Marien, Nicole Mertel, Brian Moore and Zach Raucher

Based on 2021 North America promo product revenue of $540.8 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the industry.