Brand Blvd (asi/145124) has a new chief executive.

The St. Catherines, ON-based distributor has appointed Mark Cressman as president and CEO. Cressman joined the company in November 2022 as vice president of sales and marketing, with extensive experience in media and digital marketing.

Mark Cressman, Brand Blvd

As a result of the appointment, Brand Blvd co-founders Chris Sinclair and Shaun Lichtenberger will be assuming less-prominent roles at the company, though they will remain on as executive chairpersons.

“Without a doubt, working closely with Mark to create a blueprint for the future of Brand Blvd has been a refreshing process and nothing short of exciting,” says Lichtenberger. “Under his guidance, we’ve rebuilt our marketing department and revitalized our sales process. The forward momentum has Brand Blvd in a constant state of creation and execution. Over the past six months, not only has his expertise and experience as a business leader shone through, but from a cultural and strategic standpoint, he’s seamlessly fit within the Brand Blvd community.”

In 2017, Sinclair and Lichtenberger were named Counselor’s Distributor Entrepreneurs of the Year, and in 2018, Brand Blvd was named Counselor’s No. 1 Best Place to Work in the industry. The company is also a member of St. Louis-based Facilisgroup, which has a Canadian office in Ottawa.