Canadian News April 27, 2022
iPROMOTEu Appoints Koozie Group Exec as New VP of Marketing
Laura High has more than two decades of industry experience.
Top 40 distributor iPROMOTEu (asi/232119) has hired a new vice president of marketing.
Laura High joins the Wayland, MA-based firm with more than 20 years of marketing experience in the promotional products industry, including time spent with Top 40 supplier Koozie Group (asi/40480). Her expertise lies in digital and print marketing campaigns, e-commerce, PR and communications.
Laura High, iPROMOTEu
“I’ve had the pleasure of working directly with Laura for many years and can attest to her seasoned business acumen, innovative approach to marketing and branding, and her ability to produce results,” said Lori Bauer, senior vice president of affiliate sales and support for iPROMOTEu who also spent over two decades at BIC Graphic (which was renamed Koozie Group in 2021). “I’m confident she’ll bring tremendous value to our iPROMOTEu affiliates as we continue to focus on expanding our marketing tools and resources.”
In her new role, High will spearhead the Top 40 distributor’s marketing team and strategy, including honing the affiliate experience, developing a sales plan that includes multi-touch digital campaigns and overseeing overall brand strategy. High replaces Donna Van Schagen, iPROMOTEu’s former director of operations & marketing.
“While working on the supplier side of the industry, I have had the opportunity to collaborate with iPROMOTEu for many years,” said High. “I’ve always admired their leadership team and their thoughtful approach to ensuring the success of each affiliate in their network. I’m in the fortunate position of leading their already-strong team of marketing professionals and am excited to introduce new solutions to support every iPROMOTEu affiliate.”
There are over 1,100 independent business owners and sales reps in the iPROMOTEu network across the U.S. and Canada. With 2020 North American promotional products revenue of $165 million, iPROMOTEu ranked 14th on Counselor’s most recent list of the largest distributors in the industry. The company reported in January that its 2021 order volume topped $180 million, despite strong COVID headwinds.