Top 40 distributor Proforma (asi/300094) held its 2021 Virtual Elevate Event this week with more than 800 attendees.

The focus of the event was to provide Proforma owners, sales reps and team members with the tools and resources they need to adapt to the new virtual business environment. “No one could have imagined a year later we would still be reinventing the way we do business, so it’s important that we continue to communicate, network and share best practices and strategies for continued success,” said Vera Muzzillo, CEO of Proforma. 

In addition to speeches from business leaders outside the promotional products industry, there were presentations on successful sales strategies and best practices, e-commerce program development and social media strategies. The event also included two virtual networking happy hours, an awards ceremony recognizing more than 60 Proforma owners for their sales success in 2020 and two interactive virtual Supplier Roundtable Sessions featuring valuable product trends and information.

“Everything about the event was top notch, from the pre-event mailer ‘Event in a Box’ to the messages behind every session,” said Brenda Angelini, owner of Houston-based Proforma Angelini + Diamond Solutions and a Proforma Multi-Million Dollar Club member. “The agenda was full of the exact content my team needed to keep us headed down the right path and focused on our goals.”

With reported 2019 North American promotional product revenue of $501 million, Proforma ranked fourth on Counselor’s most recent list of the largest distributors in the promotional products industry. The new list is due out in the summer of 2021.