Top 40 supplier Polyconcept North America (PCNA; asi/78897) has partnered with children’s apparel company Hanna Andersson to distribute 10,000 custom teddy bears to Hanna Andersson customers during the COVID-19 pandemic.

PCNA and Hanna Andersson partnered to distribute these custom teddy bears to Hanna Andersson customers.

The six-inch-high teddy bears, wearing custom-designed T-shirts, will be included as a “surprise and delight” promotion for Hanna Andersson customers beginning late April and available as supplies last. The goal is to spark joy and encourage recipients to participate in the Teddy Bear Hunt, a social-distancing scavenger hunt where players see how many stuffed bears they can find perched in windows. The hunt is being played by children and adults around the world.

“One of Hanna Andersson’s key pillars is to encourage children to develop their imaginations and grow with independence and happiness, in everyday play and with every family moment,” said Mike Edwards, president and CEO of Hanna Andersson. “Through Polyconcept’s generous donation of 10,000 teddy bears and our own design team’s playful T-shirt design, we hope to offer a smile and bring everyone closer together during this uncertain and prolonged period of lockdown.”

Neil Ringel, Polyconcept’s CEO, said the partnership is a natural fit with other charitable efforts the company has been making. “Since the start of the COVID-19 crisis, our PCNA Cares program has primarily focused on donations to first responders, including sanitizers and other critical items,” he said. “We see this partnership with Hanna Andersson and donation of these adorable bears as an extension of these efforts, to bring some joy to children in these trying times.”