Welcome to the 2021 Power 50 list, which ranks the most influential people in the industry.

14. Ross Silverstein

iPROMOTEu (asi/232119)

2020 Rank: 12 

Title: President/CEO

Industry Experience: 22 years

Silverstein’s knack for attracting big-name industry talent paid off again, with Lori Bauer (The Koozie Group/BIC Graphic), Joe Hoffman (alphabroder) and Dave Kneram (VistaPrint) all joining iPROMOTEu in the past 12 months. Those additions bolster what is expected to be a bounce-back year for the distributor network, which only dropped 7.3% in 2020 – far below the pandemic-inflicted beating that many firms took. Still, lower influence ratings from both the promo industry as well as the Power 50 cause Silverstein to slide two spots on this year’s list.