Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#21 Trevor Gnesin, Logomark (asi/67866)

2017 Rank: 17
Title: CEO
Industry Experience: 39 years

A man with one of the industry’s biggest personalities, Gnesin founded Logomark 25 years ago and has built it into a Top 40 mainstay. The South African native has been a proponent of customization, launching a software program in 2014 to help distributors create unique packaging and marketing materials. But while that initiative was forward-looking, it hasn’t led to a jump in sales, dropping Gnesin lower on our list.