Welcome to the 2018 Power 50 list, which ranks the most influential people in the industry.

#11 Prentis Wilson, Amazon Business

2017 Rank: 28
Title: GM/VP
Industry Experience: 4 years

One of last year’s highest-ranked newcomers is this year’s larger riser, jumping 17 spots thanks to Amazon’s growing presence in B2B. The MIT grad and former Cisco executive heads a segment that’s on pace to exceed $10 billion in annual sales – one that is simultaneously presenting promo firms with an opportunity and a threat. Wilson’s future standing could climb higher as industry brands increasingly appear on Amazon’s platforms.