26. Jay Deutsch

BDA (asi/137616)

2019 Rank: 25

Title: Co-Founder/CEO

Industry Experience: 37 years

A mainstay on the Power 50, Deutsch was put to the test this year as BDA – perhaps the pre-eminent distributor for the sports market – had to contend with the suspensions of seasons and the absence of fans in the stands. Still, as part-owner of the new Seattle Kraken NHL franchise, Deutsch scored one of promo’s highest profile wins this year with the successful debut of the team’s merch, garnering 13,000 orders in just a few days this summer. Leading a company with a far-reaching international presence, Deutsch continues to loom large as one of promo’s savviest global entrepreneurs.