12. Ross Silverstein

iPROMOTEu (asi/232119)

2019 Rank: 9

Title: President/CEO

Industry Experience: 21 years

Known for his willingness to take risks, his strong management team and a network of 600+ affiliates who continue to outperform the market, Silverstein sold a portion of his business to Align Capital Partners in 2018. And while his peers on the Power 50 list recognized his entrepreneurialism and ability to provide a strong slate of new business tools and benefits to iPROMOTEu members, they also took note of his lower profile over the past year. But Silverstein knows a thing or two about a turnaround. Relying on what he saw in the downturns after 9/11 and the Great Recession, Silverstein began marketing IPU to the industry’s smaller distributors who were lone operators as COVID took hold, offering them a home with a larger, established entity with all the back-end support and stability it provides.