Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Ariel Premium Supply

(asi/36730)

Calling 2022 a “recovery year” is somewhat of an understatement for Ariel, as the company enjoyed 46.3% sales growth. That’s especially impressive, given that for the bulk of Ariel’s history in promo, it’s been known for stress balls, a category that’s flattened in recent years due to a greater emphasis on eco-forward items. But the company pivoted masterfully, diving into the hottest product category in promo – drinkware – which has become a huge sales driver for Ariel, as well as travel items, hot/cold packs, soft stress toys, and electronics like power banks and Bluetooth products.

Additionally, while Ariel still does sell approximately $10 million annually of stress balls, the company’s leadership initiated a give-back program where the company donates $1 from every sale to Rainforest Trust and The Ocean Cleanup totaling $25,000 last year, and installed solar panels at its Overland, MO-based facility to offset electricity usage.