Awards July 20, 2022
Top 40 Suppliers 2022: No. 1 SanMar
Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.
SanMar
(asi/84863)
Despite supply chain and inventory challenges, SanMar capitalized on increasing demand and grew annual sales more than 25% in 2021. Promo’s apparel juggernaut, which remained the industry’s only multibillion-dollar company, intensified efforts on sustainability through internal initiatives aimed at reducing environmental impact and by releasing a carbon neutral apparel collection. Meanwhile, the Issaquah, WA-based firm entered the healthcare apparel market through a partnership with scrubs maker WonderWink, and also named The North Face alum Steve Cuthbert to the pivotal position of VP of sales, replacing the retiring Dan Tushar. And just in June, SanMar joined Vice President Kamala Harris’ “Call to Action” initiative to promote economic opportunity in Central America; so far the broad effort has attracted $1.9 billion in private-sector investments.
Previous Rank: 1
2021 Revenue: $2,880.0 (Estimate with guidance)