Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

Ariel Premium Supply (asi/36730)

Ariel readily embraced PPE and sanitizer demand and ended up scoring over a third of its sales last year through those products. Still, overall promo sales slid by nearly 12%. The supplier is tapping into the kitting rage with its flat-rate Brand-in-a-Box program.

Previous Rank: 21

2020 Revenue: $62.9

All revenue figures shown in $millions