Counselor’s exclusive ranking of the suppliers with the most revenue in the promotional products industry.

NC Custom (asi/44900)

On the back of a 15.5% sales increase in 2020, NC Custom (the rebrand of Chocolate Inn/Lanco that was just unveiled in June) jumps six spots on this year’s list. While the company attributed more than half of its 2020 sales to PPE, drinkware and food gifts were also popular, especially in Q4, thanks to a November partnership with cookie brand Mrs. Fields. The supplier has followed up this year by launching a new product line of kits that leverage its variety of food products, hard goods and retail brand relationships.

Previous Rank: 25

2020 Revenue: $69.9

All revenue figures shown in $millions