Counselor’s exclusive ranking of the suppliers with the most revenue in the promo products market.

Blue Generation (asi/40653)

The long-time supplier continues to diversify its product selection beyond its core uniform styles – expanding into sublimated hoodies and offering trendy denim and striped items. Blue Generation hopes to find a successful niche this year with high-viz masks.

Previous rank: 25

2019 Revenue: $61.0 C

Headquarters: Long Island City, NY

Year founded: 1944

Ownership: Private

Top officer: Eric Rubin

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked