Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market.

Safeguard/Deluxe (asi/316203)

With more than 5,000 clients in markets like healthcare and retail, Safeguard remains one of the fastest-growing Top 40 firms, according to Counselor estimates. Just five years ago, the company’s promo sales were around $40 million.

Previous rank: 18

2018 Revenue: $126.5 (estimate)

Headquarters: Dallas, TX/Shoreview, MN

Year founded: 1916

Ownership: Public

Top officer: Barry McCarthy

All revenue figures shown in $millions
C = calendar year
F = fiscal year
NR = not ranked