See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Awards

Counselor 2024 Best Places to Work: #62 – Brand Fuel

Find out what makes this distributor a top industry workplace.

BrandFuel logo

Company Size: Medium (26-100 employees)
Category Ranking: 30 (out of 35 medium companies)
Overall Ranking: 62 (out of 75 companies)
Location: Raleigh, NC & Virginia Beach, VA
Year Founded: 1998

Ingredients for a Best Place to Work: Brand Fuel (asi/145025) Co-President Danny Rosin says the company’s B Corp certification “has become a guidepost for everything” and informs the distributor’s responsible sourcing efforts, hiring practices and everything in between. Adds Rosin, who helms the company’s Raleigh office: “The mixture of effort, education, dedication, patience, consistency, humility, focus, making hard but important choices and even having some fun is why we’re a decent place to hang your embroidered work hat.”

BrandFuel employee collage

Fellow Co-President Robert Fiveash (Rosin’s best friend since high school and partner-in-crime, not unlike The Rolling Stones’ Keith and Mick origin story), credits the distributor’s “talented, caring staff” for defining the company’s culture. “They’re dedicated, welcoming, kind, optimistic, irreverent, learning-focused, creative, team- and solution-oriented and so much fun,” says Fiveash, who’s based in Virginia Beach. “Managers try to instill a philosophy of ‘empower and inspire’ versus ‘command and control.’ We engender a creative, fast-paced environment where quality work is respected, and a sense of community and reciprocity is nurtured in almost everything we do.”

Top Attributes

skill dev icon
Skill Development

flexible work icon
Flexible Work Arrangements

company goals icon
Alignment With Company Goals

teamwork icon
Team Cooperation

Top Benefits & Perks: The list is long: Healthcare for everyone, Valentine’s Day off, flexible working hours, PTO for volunteer time, back-up support so staff can have real vacations, “wacky and meaningful” wellness events, concert tickets, continuing education, periodic free lunches and potluck-style events, adult beverages in company fridges, “best attitude” and “going the extra mile” recognition, Halloween at The Waffle House and unlimited self-promos.

Three Words That Describe Brand Fuel

Original
Caring
Fun