See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

Awards

Counselor 2024 Best Places to Work: #29 – Image Masters

Find out what makes this distributor a top workplace.

Image Masters logo

Company Size: Small (10-25 employees)
Category Ranking: 16 (out of 25 small companies)
Overall Ranking: 29 (out of 75 companies)
Location: Merced, CA
Year Founded: 1989

Image Masters employees

Ingredients for a Best Place to Work: Image Masters (asi/230071) is all about fun, flexibility and focus. Company culture revolves around balancing a growth mindset with building trust and camaraderie among staffers. The team has great communication, and “everyone is willing to help one another when needed,” says Miranda Armendariz, who has worked at the distributorship for more than a decade. The family-owned company is also family oriented, and in fact CEO Tim O’Neill noted in 2022 – when Image Masters also made Counselor’s Best Places to Work list – that he expects his employees to put their families first: “If something comes up with your family, we as a business have to adapt to that.”

Top Attributes

flexible work icon
Flexible Work Arrangements

company goals
Alignment With Company Goals

skill dev icon
Skill Development

manager transparency
Management Transparency

The company has a hybrid work model – Armendariz, for example, comes to the office one day a week and works remotely the other four. She says the model has worked because of O’Neill’s understanding and willingness to invest in Image Masters’ success. “He’ll find every resource for us to help continue to grow,” she adds. “We’re fully staffed and then some to make sure all departments have what they need.”

Top Benefits & Perks: Among the noteworthy perks at Image Masters are 401(k) matching, monthly bonuses for the entire staff when quotas are met, an annual summer fun trip as well as a holiday party with gifts for employees each winter.

Three Words That Describe Image Masters

Trusting
Transparent
Connected