News September 04, 2025
Zagwear Hires John Flath as VP of Sales & Marketing
Flath joins the New York-based distributor with more than a decade of experience at Counselor Top 40 firms HALO Branded Solutions and Staples Promotional Products.
Key Takeaways
• John Flath has joined Zagwear (asi/365552) as vice president of sales and marketing, bringing over a decade of experience at Counselor Top 40 promotional product firms.
• In his new role, he’ll focus on aligning the distributor’s sales and marketing initiatives to expand customer relationships and drive growth.
Zagwear (asi/365552) has added John Flath to its leadership team as vice president of sales and marketing.
Flath joins Zagwear with more than a decade of experience in the promotional products industry, including time as vice president of enterprise marketing at Counselor Top 40 distributor HALO Branded Solutions (asi/356000) and as business development proposal director at Counselor Top 40 distributor Staples Promotional Products (asi/120601).
“We’re excited to welcome John to Zagwear,” said Toby Zacks, CEO at Zagwear. “His strong track record in business development and strategy, paired with his collaborative leadership style make him an exciting addition to our sales and marketing efforts. We’re confident his expertise will help us build deeper client partnerships and support Zagwear’s next chapter of growth.”
John Flath, Zagwear (asi/365552)
In his new role, Flath will head up the company’s efforts to better align its sales and marketing initiatives, focusing on strengthening strategy and expanding client relationships.
Zagwear has been at the helm of several out-of-the-box campaigns in recent years, including a Coors Light Super Bowl campaign to solve a “Case of the Mondays” and an emotional support ketchup bottle for Kraft Heinz.
“I am thrilled to join such a forward-thinking and creative global agency,” said Flath. “Zagwear is set up for rapid growth, and I look forward to collaborating with the talented team here.”