Counselor Top 40 supplier Stormtech (asi/89869) has a new chief executive.

Shane Brett, formerly the company’s chief operating officer, succeeds Blake Annable as CEO. Annable, the company’s founder, is now chairman.

Shane Brett, Stormtech (asi/89869)

Before joining Stormtech, Brett was the CEO of Cutter & Buck Canada (asi/47967), part of Counselor Top 40 supplier Cutter & Buck (asi/47965), where he helped design and manage the company’s distribution center outside Toronto. He also held the general manager and national sales manager roles at that company. Brett was COO of Stormtech since June 2023.

“Shane has been instrumental in driving continuous improvement, strengthening our operations, and deepening our customer experience,” said Annable. “He understands our business, our partners and our values, and he has my full confidence and unwavering support.”

In his new role, Brett will spearhead company operations and develop expansion strategy.

“It is an honor to step into this role and continue building on the legacy Blake has created,” says Brett. “The evolution from founder-led to founder-inspired ensures continuity of our values while celebrating the opportunities ahead. We are entering an exciting new chapter of growth, with significant investments in infrastructure and our B2B digital platform to be announced soon.”

Founded in 1977, in Vancouver, BC, Stormtech has become known for its technical apparel, bags and accessories for both the promotional and retail markets. The company has three distribution centers in North America – in Dallas, TX, Vancouver, BC, and a new 165,000-square-foot LEED-certified facility in Toronto that will soon be fully operational.

Based on 2024 North American promotional product revenue of $60 million, Stormtech ranked 32nd on Counselor’s most recent list of the industry’s largest suppliers.