Counselor Top 40 supplier PCNA (asi/66887) has published its 2024 Sustainability Report, detailing how the Pittsburgh-based company is embedding sustainability into everyday business decisions and highlighting progress across environmental targets and social priorities since its 2022 report.

Counselor Top 40 supplier PCNA (asi/66887) has released its 2024 Sustainability Report.

“Sustainability is part of who we are. This report reflects our broader commitment to being a responsible partner to our customers, employees and communities,” said Neil Ringel, CEO of PCNA and a member of Counselor’s Power 50 list of the most influential people in promo. “By weaving environmental and social responsibility into every decision we make, we’re building a stronger, more resilient company that delivers impact well beyond our bottom line.”

Among the key achievements made in the last year are a 12% reduction in energy intensity compared to 2023, achieving a target it had set for 2026. Scopes 1 and 2 emissions are down 20.5% since 2022, and PCNA said it’s on track to reach its 42% reduction goal ahead of schedule. The supplier increased waste diversion rates at its Leed’s facility from 76% in 2023 to 83% in 2024, saving more than $110,000 in avoided costs across operations.

On the social impact side, PCNA donated $1.26 million in 2024 through its 1% for the Planet commitment, bringing total contributions to $3 million. That includes funding 159 new community orchards with nonprofit partner The Giving Grove, projected to provide 20.9 million servings of fresh produce and sequester more than 3,300 tons of carbon.

PCNA also introduced product life cycle assessments (LCAs) to guide material substitutions and reduce environmental impact, with case studies showing reductions of up to 88% in cradle-to-gate emissions. And it’s launched a supplier risk-screening program and expanded extended producer responsibility compliance across multiple states, building resilience in procurement and regulatory readiness.

“Our focus has been on inserting sustainability into the mechanics of how we operate – setting clear targets, tracking progress and holding ourselves accountable,” said Nick McCulloch, director of ESG at PCNA. “From cutting energy intensity by double digits to achieving industry-leading waste diversion rates, these measurable results prove that sustainability is not just aspirational, it’s operational — and it drives both environmental benefits and business value.”

In 2022, PCNA completed a materiality assessment to identify the social, environmental and governance issues most critical to long-term success. Since then, the company has shifted from broad sustainability commitments to building technical competencies in four areas: product optimization, supply chain intelligence, climate risk management, and governance and regulatory readiness.

Looking ahead, PCNA said it’s developing science-based emissions targets for Scopes 1 and 2 for submission to the Science Based Targets initiative in 2026. The company is also expanding supplier climate risk assessments to align with California Senate Bill 261 and other emerging regulations, ensuring readiness for future disclosure requirements. On the product front, PCNA said it’s prioritizing material substitution, durability improvements and end-of-life design to align with growing customer demand and regulatory scrutiny. By 2026, all product transitions will be supported by LCA data.

About one-third of Counselor Top 40 suppliers and distributors have released annual sustainability reports since 2023, according to ASI Research.

Based on reported North American promotional products revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry.

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