Miami-based Bold Promo (asi/57371) has hired industry veteran Charity Gibson as head of strategic accounts. In her new role, she will focus on maximizing client value, driving measurable growth and developing tailored programs that turn promotional products into powerful brand experiences.

“Charity is more than just a well-known name in our industry – she’s a force of nature,” said Sylvan Faber, co-CEO of Bold Promo. “Her ability to connect with people, understand brand needs and deliver results makes her the perfect fit to lead our strategic accounts division as we enter our next phase of growth.”

Charity Gibson, Bold Promo (asi/57371)

Gibson’s arrival marks a strategic investment into deepening client relationships, enhancing creative solutions and ensuring Bold Promo continues to innovate, according to the supplier. She will work closely with internal teams to align product offerings, decoration capabilities and digital solutions with the unique objectives of high-value accounts.

“Bold Promo has an incredible vision for the future of promotional products and branded merch, and I’m excited to help bring that vision to life,” Gibson said. “This is about so much more than products and imprints. It’s about creating lasting impressions, telling stories and delivering ROI for every distributor we work with.”

A visible industry figure, Gibson had previous stints at Peerless Umbrella Co. (asi/76730) and Counselor Top 40 distributor Proforma (asi/300094).

Founded in 2010 as Eyevertising, Bold Promo made its reputation by introducing patented pinhole sunglasses to the promo industry. The company rebranded in 2024 to reflect the growth and diversification of its products and services, which includes premium eyewear, decorated apparel, accessories and drinkware.