News September 10, 2025
Alan Tabasky Joins C-Suite at SnugZ USA
Tabasky, who has 30 years of industry experience, was named senior vice president and chief supply chain officer at the Counselor Top 40 supplier.
Key Takeaways
• SnugZ USA (asi/88060) appointed industry veteran Alan Tabasky as senior vice president and chief supply chain officer, tasking him with leading global supply chain strategy and operational efficiency.
• Tabasky, a 10-time Counselor Power 50 honoree, previously served as president of BEL Promo (asi/39552) and chief supply chain officer at BEL USA, where he helped drive growth and supply chain transformation.
An industry veteran is bringing his wealth of knowledge to Counselor Top 40 supplier SnugZ USA (asi/88060).
Alan Tabasky, SnugZ USA (asi/88060)
Alan Tabasky, who held leadership roles for over 15 years at BEL USA, has been named senior vice president and chief supply chain officer of the West Jordan, UT-based firm.
“Alan’s industry experience, operational acumen and customer-centric approach make him a perfect addition to our executive team,” said Brandon Mackay, CEO of SnugZ USA. “We’re thrilled to welcome someone with Alan’s deep knowledge and passion. He brings a fresh perspective and a proven ability to drive scale, process and partnership across the value chain.”
In his new role, Tabasky will oversee SnugZ USA’s global supply chain strategy while working closely with the executive team to drive efficiency, innovation and operational excellence across the organization.
“Leaving BEL USA was not an easy decision, but I’m incredibly excited about what’s ahead,” said Tabasky. “SnugZ has a phenomenal reputation, strong leadership and a values-driven culture that aligns with how I lead. I’m energized by the opportunity to contribute to their next phase of innovation and growth.”
Prior to joining the SnugZ team, Tabasky served as president of BEL Promo (asi/39552) and chief supply chain officer of BEL USA, parent company of BEL Promo and Counselor Top 40 distributor DiscountMugs.Com (asi/181120). Tabasky joined BEL USA in 2010 following the acquisition of Hurricane Line, the company he founded and led with his wife, Heidi, for 17 years. Over the course of his career so far, Tabasky has been named to the Counselor Power 50 list of the most influential people in promo 10 times, with his most recent appearance in 2023.
During his tenure at BEL, Tabasky helped architect the company’s vertically integrated business model and led supply chain transformation initiatives. He also guided the company through two private equity transitions and multiple phases of accelerated growth.
SnugZ USA ranked 21st on Counselor’s most recent list of top suppliers in the industry, with 2024 North American promotional products revenue of $93.6 million.