Counselor Top 40 distributor Proforma (asi/300094) has wrapped up its multicity tour.

The firm’s annual Energize event series brought together over 100 distributor owners and more than 115 supplier partners in three cities across the U.S. – New Orleans, LA; Phoenix, AZ; and Philadelphia, PA.

“Energize brings together a select group of industry leaders in an intimate setting, creating the perfect environment for impactful collaboration,” said Michelle Dalton, senior vice president of owner and supplier success at Proforma. “We design every moment to help our distributor owners and supplier partners connect with purpose.”

The series, which Proforma hosts and organizes every year, offers both suppliers and distributors an opportunity to discuss the trends and challenges shaping the promotional products industry. Pablo Prahl, for example, distributor co-owner of Proforma A&G Marketing Group, left the event feeling recharged.

“I learned so much from my peers and supplier partners,” Prahl said. “The intentionally smaller group created space for thoughtful, one-on-one conversations, and the collaboration sparked new ideas and fresh perspectives.”

Proforma was founded in 1978 and ranked fourth on Counselor’s most recent list of the largest distributors in the industry, based on 2024 North American promotional product revenue of $662 million.