News CANADIAN NEWS October 10, 2025
iPROMOTEu Marks Opening of Renovated Massachusetts Headquarters & Wisconsin Facility
The Counselor Top 40 distributor held ribbon-cutting ceremonies for its two recently opened locations.
Key Takeaways
• The Counselor Top 40 distributor celebrated ribbon cuttings for its renovated headquarters in Wayland, MA, and a newly relocated office in Appleton, WI, reflecting its commitment to innovation and employee support.
• iPROMOTEu (asi/232119) climbed seven spots on Counselor’s Top 40 list, driven by a 75% revenue increase following its acquisition of AIA Corporation (asi/109480), alongside tech advancements like its iSUITE mobile app and expansion into Canada.
iPROMOTEu (asi/232119) is growing.
The Counselor Top 40 distributor recently celebrated the ribbon cutting of its Wayland, MA, headquarters, as well as its newly relocated office in Appleton, WI, following its acquisition of AIA Corporation (asi/109480).
iPROMOTEu (asi/232119) held a ribbon-cutting ceremony for its new Appleton, WI, facility on Oct. 7.
“Investing in our physical spaces is an investment in our people, and in progress and innovation, all to enhance the support of our affiliates,” CEO Lori Bauer, a member of the Counselor Power 50, said in a statement. “These refreshed environments embody the spirit and excellence that define iPROMOTEu and mirror who we are today: dynamic, forward-thinking and committed to empowering our people to do their best work.”
Bauer delivered remarks alongside members of the Fox Cities Chamber of Commerce in Appleton on Oct. 7. Following the ribbon-cutting ceremony, guests and staff enjoyed games, seasonal festivities and food.
Over on the East Coast, iPROMOTEu also celebrated the reopening of its fully renovated Wayland facility at the end of August.
“These ribbon-cutting celebrations represent far more than the opening of new spaces,” Bauer continued. “They symbolize our growth and our ongoing investment in the people who make iPROMOTEu such a special organization by providing inspiring environments for our team to collaborate, innovate and thrive.”
iPROMOTEu celebrated the opening of its renovated Wayland, MA, location in late August.
iPROMOTEu jumped seven places on Counselor’s Top 40 distributor list this year with $371 million in 2024 North American promotional products revenue, a 75% year-over-year increase due in large part to its acquisition of fellow Top 40 distributor AIA Corporation last fall. Though, not counting AIA’s contribution, iPROMOTEu still would have seen 3% revenue growth in 2024 over 2023.
The distributor also launched the mobile app version of its iSUITE order management platform, as well as increased its presence in the Canadian market.
Bauer told ASI that the plan going forward will be further integration of AIA into the iPROMOTEu brand and further investment into technology like its iSUITE platform.