News October 03, 2024
The Bright Side: Logomark Sponsors Two More Service Pups at Shelter to Soldier
The Counselor Top 40 supplier has donated a portion of sales to sponsor the rescue and training of service dogs for veterans at the nonprofit since 2020.
Logomark’s (asi/67866) latest ambassadors are furry and four-legged – and making a difference for veterans in Southern California.
The Counselor Top 40 supplier, based in Tustin, CA, has sponsored two more pups in its long-running partnership with the nonprofit Shelter to Soldier, which adopts dogs from rescue organizations and shelters in Southern California, training them to be service animals for veterans in need.
The pups, Hazel and Angus, will be a part of Shelter to Soldier’s team of nine canine ambassadors, traveling with their volunteer handlers to visit hundreds of veterans, active-duty military personnel and their families across Southern California.
Hazel (left) and Angus have been trained as certified therapy dogs to be a part of Shelter to Soldier’s Canine Ambassador program.
“It’s been a heartwarming experience to witness these shelter dogs find their purpose and homes, while also supporting those who have bravely served our nation,” said Michael Bistocchi, Logomark’s chief revenue officer. “Our entire team is grateful to be part of this meaningful journey.”
Shelter to Solider specifically focuses on post-9/11 veterans suffering from post-traumatic stress disorder (PTSD), traumatic brain injury (TBI), military sexual trauma (MST) and other psychological injuries associated with traumatic experiences in the line of duty.
Both Hazel and Angus, trained as certified therapy dogs for the ambassador program, are known for their affectionate and compassionate natures. Hazel was named in honor of a young girl who lost her battle with neuroblastoma in 2018, and Angus is a former Shelter to Soldier psychiatric service dog who made his way back to STS when his veteran could no longer care for him.
Learn More About Suppliers’ Giveback Programs
Check out ASI Media’s Do-Gooders Directory, an extensive – and continually updated – list of supplier and distributor giveback programs, corporate social responsibility initiatives and sustainability certifications. See the list here.
Logomark – also named a Counselor 2024 Best Place to Work in part because of its dedication to philanthropy – has donated a portion of proceeds from its Perka, iCool and Work collections to the Shelter to Solder initiative since it first partnered with the nonprofit back in 2020. Since then, Logomark has sponsored several service dogs and emotional support animals to go through training at Shelter to Soldier and be matched with a veteran in need.
Based on a reported 2023 North American promotional products revenue of $119.5 million, Logomark ranked 14th on Counselor’s most recent list of the largest suppliers in the industry.