News November 13, 2025
Alison Beletz Joins Tekweld as Director of Marketing
Beletz will oversee product launches, digital marketing campaigns, content development and trade show engagement for the Counselor Top 40 supplier.
Key Takeaways
• Counselor Top 40 supplier Tekweld (asi/90807) has named Alison Beletz as its new director of marketing.
• Beletz will lead marketing initiatives including product launches, digital campaigns, content creation and trade show engagement, collaborating closely with sales and product development teams to strengthen Tekweld’s market presence.
• Most recently the director of marketing at AIM Smarter (asi/522700), Beletz brings nearly a decade of experience in advertising and communications within the promotional products industry.
Tekweld (asi/90807) has a new director of marketing.
The Counselor Top 40 supplier has announced that Alison Beletz will lead its marketing team, bringing with her nearly 10 years of advertising and communications experience in the promotional products industry.
In her new role, Beletz will oversee product launches, digital marketing campaigns, content development and trade show engagement. She will work closely with Tekweld’s sales and product development teams, helping the company expand its market presence and connection with distributors across the country.
“Tekweld’s energy, creativity, and commitment to excellence immediately stood out to me,” said Beletz. “I’m excited to help shape how the industry experiences the Tekweld brand – from compelling storytelling to innovative marketing programs that empower our distributor partners.”
Beletz comes to Tekweld (asi/90807) with nearly 10 years of experience in the promotional products industry.
Beletz comes to Tekweld from AIM Smarter (asi/522700), a Philadelphia, PA-based promo products distributor network, where she served various roles, including sales, project management and most recently marketing.
“Alison’s understanding of the promo industry and her proven ability to build powerful brand experiences make her a tremendous addition to our leadership team,” said Scott Slade, CEO of Tekweld. “Her fresh perspective and passion for creativity align perfectly with Tekweld’s mission to lead with innovation, quality and customer connection.”
Headquartered in Hauppauge, NY, Tekweld ranked No. 34 on Counselor’s most recent list of top suppliers in the industry based on 2024 promotional products revenue of $59.5 million.