News CANADIAN NEWS Last Updated: May 28, 2025
Commonsku Hosts CEO Summit
The invitation-only event brought together promo executives for learning, visioning and collaboration, organizers said.
Key Takeaways
• Collaboration & Industry Challenges: Promo executives gathered at commonsku’s CEO Summit to discuss strategic challenges, including scalability, talent management and technology integration, fostering insight and collaboration to drive growth.
• AI’s Growing Role in Business Strategy: As part of discussions, leaders explored how artificial intelligence is shaping marketing, sales, operations and client experience.
Twenty select promo C-Suiters recently came together to discuss some of the biggest issues, challenges and opportunities facing the merch market today at commonsku’s CEO Summit.
An invitation-only event held in Toronto, the summit hosted by the promotional products business and sales software company had CEOs from commonsku’s enterprise distributors engaging in a day of learning, strategic visioning and collaboration.
Twenty chief executive officers of distributorships attended commonsku’s invitation-only CEO Summit, which was held in Toronto.
The event featured a mix of peer-led open panel discussions and commonsku road map talks. Topics covered included operational efficiency, talent management, sales and client strategies, technology integration, scalability and economic variables. Much discussion centered on artificial intelligence and its potential future impact on marketing, sales operations, data analysis and client experience, organizers said.
“To gather with some of the most forward-thinking distributor leaders in the industry was an honor as we all sought to tackle some of the most strategic challenges facing our industry today, not to mention the insight gleaned by everyone as we shared how we are exploring AI and its applications for our businesses,” said Mark Graham, commonsku’s president and chief brand officer.
Attendees at commonsku’s CEO Summit included Sandy Gonzalez of MadeToOrder (asi/259540), Joseph Sommer of Whitestone (asi/359741), Mitch Freed of Counselor Top 40 distributor Genumark (asi/204588), Tom Rector of Thumbprint (asi/305623), Brett Boake of Score Promotions (asi/321353), Caleb Gilbertson of Imprint Engine (asi/190620), Leo Friedman of iPromo (asi/229471), Nicholas Green of The Callard Company (asi/155966), Will Blejwas of The Icebox (asi/229395), Mod Deckelman of Lahlouh Inc. (asi/229428), Michael Armstrong of Good Things Limited (asi/254130), Corey Zirlin of Blue Sky Marketing Group (asi/141930), Matthew Grossman of idegy (asi/229805), T. John Mehl of Vanguard, Joel Antymniuk of MOTIF, Stacy Shapiro of Zagwear (asi/365552), Joe Rezabek of Leader Promotions (asi/287087), Allison McLain of Brand Fuel Inc. (asi/145025), Chris Sinclair of Brand Blvd (asi/145124) and Stephen Holden of Holden (asi/226065).