In business for nearly 130 years, Bankers Advertising Company (asi/131650) knows the importance of keeping things fresh and evolving.

That’s just the kind of forward momentum the Iowa City, IA-headquartered promotional products distributor sought to catalyze with its recent national sales meeting.

Attendees of Bankers Advertising Company’s (asi/131650) national sales meeting got to enjoy fun social activities too, including this trip to an escape room.

Held at the Holiday Inn & Suites and Bien VenU Center in Cedar Falls, IA, the multiday event brought together Bankers’ sales pros, suppliers, guests and employees. It featured speed sessions with suppliers, peer networking, a tabletop trade show and award ceremonies honoring the achievements of Bankers’ top sales partners.

Also part of the fun: a tour of supplier American Made Cutlery (asi/35560), dining experiences and an escape room team-building challenge.

“This meeting is always a highlight of our year,” said Erica Kelley-Gogel, vice president of sales. “Cedar Falls delivered everything we needed for our adventure – from a well-coordinated venue to meaningful team-building experiences like an escape room, and even the opportunity for local customers to engage with us in a new way. It truly brought our community closer together.”

Bankers was Counselor’s 2021 Distributor Family Business of the Year. Ohio native S.W. Mercer founded the firm in Iowa City in 1896, one year after having moved there from the Buckeye State. Bankers has seen five generations of family ownership.