Matthew Cromar has more than 25 years of experience in building enterprise software and launching new products, executives at Facilisgroup say.

Now, Cromar’s bringing that background to the software-as-a-service company and partnering community for the promotional products industry as the firm’s chief product officer.

Matthew Cromar, Facilisgroup

“I’m thrilled to join the team at Facilisgroup,” said Cromar. “There’s a clear opportunity to add value for our new and existing distributor partners and preferred suppliers by leveraging our strong core products and extending our history of innovation.”

Cromar’s charge is to advance Facilisgroup’s technology solutions, leading the evolution of product strategy, development and innovation, executives said. He’ll report to Facilisgroup CEO Chris Lee, a member of Counselor’s Power 50 list of promo’s most influential people.

“Matt has a wealth of experience in supporting the launch and development of technology products across a range of business sizes and industries and will add significant expertise to the existing, well-established team,” said Lee.

Cromar was most recently in product leadership roles at Legion Technologies, which offers a workforce management platform. He was also a past vice president at ICIX, an integrated risk management solution provider. Before that, he was chief operating officer/vice president of operations at VinAsset, where he built a unique procurement software and service offering for the adult beverage industry.

“We are excited,” said Lee, “to welcome Matt to Facilisgroup and its community.”