Burnside/Sierra Pacific Apparel (asi/87224) has formalized its sales leadership team – a move involving a promotion and hires that the Counselor 2023 Supplier Family Business of the Year says will be a boon for customers.

The Texas-based company shared that Paul Kory has been promoted to executive vice president of sales. With more than 30 years of experience in the promotional products industry, Kory has been with Burnside/Sierra Pacific for the better part of a decade. He’s had key sales leadership roles at prominent suppliers in the past, including time as director of sales at Top 40 firm Vantage Apparel (asi/93390).

Paul Kory, Scott Whitesell and Kimberly Ostendorf of Burnside/Sierra Pacific (asi/87224).

“Paul has been an invaluable asset to our company, consistently demonstrating exceptional leadership, strategic thinking and a relentless dedication to achieve results,” Burnside/Sierra Pacific said in a statement.

Kory’s charge is to spearhead sales initiatives, cultivate important relationships, and drive revenue growth across divisions and geographies. “His visionary leadership and innovative approach will undoubtedly continue to strengthen our position in the market,” the supplier said.

Meanwhile, Burnside/Sierra Pacific has named Scott Whitesell vice president of sales. Whitesell joined the firm in the latter half of 2023. He has 30 years of experience in the industry and has worked with companies that include Top 40 supplier Gemline (asi/56070), former Top 40 firm Sweda, supplier J. Charles (asi/62985) and others. While at J. Charles, he was a multi-time winner of the company’s sales rep of the year award, executives said. He’s also a past business owner.

“Scott Whitesell’s journey in the industry is a testament to his unwavering dedication, exceptional sales skills and entrepreneurial spirit,” Burnside/Sierra Pacific said.

In addition, the supplier has hired Kimberly Ostendorf as sales coordinator for the company’s sales team. In terms of promo experience, Ostendorf previously worked for TSC Apparel, a Top 40 supplier prior to its 2021 acquisition by Top 40 supplier S&S Activewear (asi/84358). Her background includes more than 10 years as a chief merchant, Burnside/Sierra Pacific said.

“Kim’s wide range of expertise and talents are a great asset to both the sales team and company’s leadership,” the supplier firm said.