The Specialty Company (TSC, asi/341203) is starting the week with three promotions.

The Ridgeland, MS-headquartered distributor of promotional products and logistical solutions announced Adrian Seaman as its new VP of sales, Bethany Farr as SVP of revenue and culture, and Ty Owen as SVP of operations.

From left, Adrian Seaman, Bethany Farr and Ty Owen of TSC (asi/341203)

Seaman boasts more than 20 years of industry experience. He most recently served as director of sales. In his new role, Seaman will oversee the sales team and focus on sustainable growth and client relationships.

Farr, who joined the TSC team in 2022 as vice president of sales after several years in retail sales and merchandising, has played a critical role in forming and shaping the company’s organizational culture, according to TSC. In her new role, she’ll be responsible for the intersection of people and performance, overseeing the revenue, marketing, team care and culture departments.

Owen, who joined TSC in 2014 as business development manager and has served as vice president of operational excellence since 2023, will expand his role in operational leadership.

“I could not be more proud of and grateful for Adrian, Ty, and Bethany, and the way they sacrificially serve their teammates, our customers, and our communities,” said Sam Riden, CEO of TSC. “They embody our core values and consistently give of themselves for the good of others. These promotions position us well for our next phase of growth, and I’m confident about the future we are building together.”

Founded in 1991, TSC has offices in Mississippi, Minnesota, Missouri and Texas, as well as several remote team members living in the U.S. and abroad. In 2024, TSC acquired Shoreview, MN-based distributorship Promotional Alliance (asi/300728) and Apex, NC-based Perfect Promotions & More Inc. (asi/293554). It has acquired five companies in total since 2020.