BAMKO (asi/131431) is adding to its sales leadership team.

The Counselor Top 40 distributor has brought on Colleen Hammann as senior vice president of sales. In the new role, Hammann will focus on driving sustainable growth and expanding BAMKO’s impact with her expertise in brand development and sales team leadership.

“I’ve spent my career helping brands grow – understanding what makes them resonate with consumers, building relationships and driving sales in a way that feels natural, not forced,” she said. “I love the challenge of taking something great and making it even bigger, stronger and more impactful.”

Colleen Hammann, BAMKO (asi/131431)

Hammann comes to the promo industry with an extensive background in retail – specifically, the beauty market, where she’s spent the past 16 years leading sales initiatives across brands like Sephora, Nordstrom and Bloomingdale’s.

Hammann said she has a natural instinct for picking out trends in consumer behavior, both by diving into industry insights and by focusing on real-world feedback from customers and sales teams.

“We’re confident that Colleen’s experience, strategic vision and passion for building relationships will be invaluable to BAMKO,” the company shared. “Her commitment to understanding consumer trends, empowering sales teams and driving innovative solutions perfectly aligns with our company’s values.”

BAMKO recently reported that its sales and earnings were up in 2024 despite a revenue drop in Q4. Based on reported 2023 North American promotional products revenue of $342.7 million, the company ranked eighth on Counselor’s most recent list of the largest distributors in the industry.