Cosmo Promos (asi/46755) has brought on Michelle DeMayo as East Coast regional account manager. "Michelle is a natural relationship builder," said Charles Palko, VP of sales at Cosmo. "Her dedication to client success, combined with her genuine love for this industry, makes her the ideal fit for Cosmo Promos. We're excited to support her continued growth and leverage her depth of experience to establish a powerful presence on the East Coast and beyond." 

Cutter & Buck Canada (asi/47967), part of Counselor Top 40 supplier Cutter & Buck (asi/47965), welcomes Noe Saenz as territory manager for Southern Alberta. Saenz has more than 15 years of industry experience. “We’re very excited to welcome Noe to the team,” said Chris Tran, corporate sales manager. “He’s worked hard throughout his career for this opportunity, and we’re confident in his ability to make a significant impact. We’re excited to see what he will accomplish as we continue to grow in Southern Alberta.” 

Showdown Displays (asi/87188), a Counselor Top 40 supplier, has appointed Bruno Bell and Steve Shaw of Bell Marketing as the company’s multi-line representation in Northern and Eastern Ontario, and Leslie and Tamasin Ashby of Your Promo Rep for Ontario and the GTA. “Both agencies align well with our commitment to responsive service, trusted partnerships and continued investment in Canada,” said Javier LaFontaine, Showdown Displays’ vice president of territory sales.  

SRG (asi/84592; Canada, 84595), a Counselor Top 40 supplier, now offers five select stainless-steel drinkware styles from retail brand HydraPeak. “Our partnership with HydraPeak aligns with SRG’s commitment to delivering premium, retail-inspired lifestyle products to our customers,” said SRG CRO Merrick Falkenstein. “We’re excited to bring these innovative, high-quality hydration products into our offering and help companies showcase their brands on premium everyday essentials.” 

The Vernon Company (asi/351700), a Counselor Top 40 distributor, has renewed seven college students as scholarship winners in its annual William F. Vernon Scholarship program. Scholarship winners received a $1,000 scholarship, renewable for up to four years of their college career. The scholarship program was established in 1975 to recognize and promote intellectual achievement and to make it financially easier for qualifying students to attend college. The company has awarded more than 300 college scholarships since the program’s inception. To qualify for the scholarship, applicants must have a parent who is employed at The Vernon Company.  

Q-Tees, available in the industry through Counselor Top 40 Sportsman Cap & Bag (asi/88877), supports AZ School, an education initiative serving children and families in a remote village near Sakhro City in Pakistan. In addition to providing classrooms and educational resources, Q-Tees supports students through free uniforms, books, notebooks, stationery, breakfast and lunch programs. The company also provides monthly ration support for families to help reduce food insecurity and improve household stability.

Vastex International, a supplier of textile printing equipment and systems, has named Paul Zingone as its new director of technical marketing. Zingone has spent 14 years in sales and marketing roles at Vastex. In his new role, he’ll be tasked with marketing Vastex products to customers in 50 countries. He’ll also manage the company’s advertising and PR programs and serve as key technical adviser to the sales department. 

Gildan Activewear (asi/56842), a Counselor Top 40 supplier, has been named among the most trustworthy companies in America by Newsweek. The list, developed in partnership with market research firm Statista, includes 700 companies in 23 industries.