News CANADIAN NEWS June 26, 2025
SRG Names Melanie Langille as VP of Sales for Promobilia
Most recently, Langille was vice president of sales at the Counselor Top 40 supplier. Promobilia is the firm’s custom overseas sourcing division.
Key Takeaways
• Strategic Leadership Advancement: Melanie Langille has been promoted to vice president of sales at Promobilia, the custom overseas sourcing division at Counselor Top 40 supplier SRG (asi/84592; Canada, asi/84595). Langille has more than 20 years of industry experience and a proven track record at SRG.
• Growth Focus: Langille’s appointment is part of a broader strategy to leverage experienced leadership to meet evolving distributor needs and enhance brand performance.
Counselor Top 40 supplier SRG (asi/84592; Canada, asi/84595) has appointed Melanie Langille to the position of vice president of sales at Promobilia, the company’s custom overseas sourcing division.
Langille has more than two decades of industry experience, including seven years at SRG. Prior to the promotion, she was most recently the company’s vice president of sales.
Melanie Langille, Promobilia
“I’m honored to step into this new role and grateful for the trust SRG has placed in me,” says Langille. “I’m very excited for what lies ahead.”
During her time in the industry, Langille has spearheaded strategic initiatives, built strong distributor relationships and managed brand presence with measurable results, according to the company.
“Melanie has been a driving force within SRG, and her insight into distributor needs is unmatched,” says CRO Merrick Falkenstein. “Promobilia is poised for continued growth under her leadership, and I couldn’t be more excited to see where she takes the brand next.”
With 2023 North American promotional products revenue of $68.8 million, SRG ranked 26th on Counselor’s most recent list of the industry’s largest suppliers. The new list is due out this summer.