TikTok is poised to get another reprieve.

President Donald Trump intends to sign an executive order that will allow the popular video-creation and video-sharing app to keep operating in the United States for at least another 90 days past a coming June 19 deadline.

That was the date by which China-based ByteDance, TikTok’s owner, had to divest itself of its U.S. TikTok business or face what would in effect be a ban on the app in America.

“President Trump will sign an additional Executive Order this week to keep TikTok up and running,” White House Press Secretary Karoline Leavitt said in a statement. “As he has said many times, President Trump does not want TikTok to go dark. This extension will last 90 days, which the Administration will spend working to ensure this deal is closed so that the American people can continue to use TikTok with the assurance that their data is safe and secure.”

Trump’s move will mark the third time he has extended the deadline for ByteDance to sell its U.S. TikTok business. It’s not clear who will ultimately buy TikTok, though Amazon, Microsoft, AppLovin and Oracle are among those reportedly in the running.

“President Trump will sign an additional Executive Order this week to keep TikTok up and running. … [He] does not want TikTok to go dark.” Karoline Leavitt, White House Press Secretary

An analysis from financial services firm Morningstar said Oracle would probably have to lead a consortium bid, given its financial position, but noted that Founder Larry Ellison’s strong ties to Trump and the fact Oracle has reportedly been in advanced talks with ByteDance make it one of the notable potential buyers. Amazon and Microsoft have both reportedly bid for TikTok in the past.

“We expect any deal to be north of $50 billion,” Morningstar said.

Citing national security concerns tied to the app, former President Joe Biden signed into law last year a requirement that ByteDance carry out a “qualified divestiture” of its U.S. TikTok operations. The law, supported by both Republicans and Democrats, gave ByteDance until Jan. 19, 2025, to sell the platform or be banned in the U.S.

While TikTok was unavailable for a matter of hours around Jan. 19, Trump swiftly signed an order that extended the “sell-or-be-banned” deadline upon taking office Jan. 20. The order granted ByteDance 75 days to make a deal, taking the sell date to April 5 – a deadline he again extended by 75 days on April 4.

The potential for TikTok to be banned in the United States caused concern among some marketers in the promotional products industry, who like creatives in other industries have relied on the app to learn about and tap into trends, bolster the reach of their brands, engage with clients, attract prospects and even sell directly, in instances. Promo marketers breathed sighs of relief when Trump first granted the ban extension and have continued to use the app for business-building purposes.

Stats on usage in the U.S. vary but an oft-cited number is that TikTok has about 170 million U.S. users. “TikTok’s primary differentiator is its highly effective content recommendation algorithm, often cited as its crown jewel,” Morningstar stated. “The firm’s ability to deliver hyperpersonalized content based on nuanced interest signals, rather than primarily relying on a user’s social connections, has helped spearhead its user engagement.”

Because of China’s export controls, Morningstar doesn’t think ByteDance will include the special algorithm in any sale. How that might affect the app’s functionality and popularity in the U.S. remains to be seen.