Melinda Marr is moving up.

ACS Affiliate Services, a subsidiary of AIM Smarter that’s a business solutions provider to promotional products distributors, has promoted Marr from director of marketing and strategy to vice president – a rise that will see her leading strategic growth.

Melinda Marr, ACS Affiliate Services

“Melinda has been a driving force behind ACS since our early days,” said Nikki Stella, CEO of AIM Smarter LLC. “Her strategic insight, deep industry knowledge, and unwavering commitment to our affiliates’ growth have helped shape who we are today. As we look to the future, her leadership will be essential to taking ACS to the next level.”

Marr, who joined ACS in 2021, has more than 30 years of promo industry experience. Past roles include being national sales manager for supplier iClick (asi/62124) and vice president of sales for supplier HotLine Products (asi/61960). She also spent about 14 years with Sanford Business-to-Business, which later rebranded as Newell Custom Writing Instruments (asi/84833), and worked as a distributor in both the U.S. and Canada.

“Melinda brings a uniquely well-rounded perspective to affiliate success,” ACS said in a statement.

As vice president of ACS, Marr will oversee affiliate engagement, marketing innovation and sustainable growth initiatives. “She will work to deepen relationships with prospective affiliates while further enhancing the tools, support systems and community-driven values that empower current affiliates,” ACS said.

ACS Affiliate Services and AIM are part of Altitude Group LLC, a publicly traded company. ACS provides solutions to distributor affiliates that include funding and back-office support, technology, strategic marketing, exclusive supplier access and what the firm describes as a “personalized service model designed for growth.”